Ritchie Bros. Auctioneers

Campaign Rollout | Ideation

Ritchie Bros. Auctioneers initially engaged the agency to assist with creative assistance. We were then approached to help present a campaign and rollout across various activations (Outdoor, digital, social, radio).

The campaign concept was, as auctioneers, they buy more, they sell more, and the customer gets more. As part of this project, I was involved in the original concept ideation and the rollout of all collateral across print and digital. This required producing outdoor material to advertisers specs (Ooh! JCDecaux) as well as producing digital assets for ad space and video content for social media.